How To Write My About Me And Services Pages In My Wordpress Website
Edifice a website is an exercise of willpower. The bells and whistles of the pattern process are tempting to focus on, but compelling content is what makes a website work for your business. There are few pieces of content on your website that are more compelling than your mission, vision, values, and team. And all of these elements are typically found on the About folio of your website. By the end of this post, you'll take the latest all-time practices on crafting a stellar About Me and About Us folio on your website that shares where you've been and where you're headed. Apply these links to bound ahead to each department: Download the guide to review what we love about these amazing 'Most United states' page examples, plus a few tips about how to make i of your own. A remarkable Almost page is genuine, approachable, and distinguished. It should give the visitor a glimpse into what working with you and your business might be like. Y'all tin can include personal interests, stories, and photos that convey the unique story of your business. Since Near pages are artistic and personal to yous and your company, there are several means to construct one, even so, the process is generally the same. And so, let'southward create an Almost folio one step by pace. It's tough to establish one all-encompassing template for your Near page — there are so many ways you can go about telling your company story. The good news is, there are some tried-and-true steps to get you lot started. Your Well-nigh page can and will be more comprehensive than a unmarried mission statement, but to draw people in, you need to succinctly land your goal in the industry upfront. What is your concern here to exercise? Why should your website visitors care? This information volition give the reader something to remember nigh your company long later on they go out your website. Every concern has a story to tell. Even if you're running a commencement-up, you might non have a long history of changes and growth (yet), only it's a nice touch to talk well-nigh how you got to where you lot are on the Nearly page. So, isolate the milestones before your visitor's founding, and use them to give readers some backstory on your current venture. There'south no shame in albeit how your business strategy — or even your manner of thinking — has changed since you began. In fact, these evolutions tin meliorate the story y'all tell to website visitors. Well-nigh pages are perfect spaces to talk about where you started, how you lot've grown, and the ideals that have helped your organization mature. Use these moments to further your company story and show people that you're always ready to change and adapt to the needs of your manufacture. Every good company was founded on an idea — something the electric current marketplace might not yet offer. What was your thought? Apply this "Aha!" moment equally a pivot indicate when telling your visitor story. What was a claiming you faced while developing your company? How did this challenge or discovery shape what you are today? As much equally you lot want as many eyeballs on your Almost folio every bit possible, you lot won't practise business with every single 1 of them. That's why you lot must identify and mention your core customer. This lets your visitors know what your business concern is dedicated to helping them run across their needs and goals. As you're explaining who y'all serve, arrive clear what it is you lot're offering. Companies oftentimes generalize their products or services in the website re-create, making it hard to understand what it is the customer is actually paying for. Sometimes, businesses are afraid that the literal explanations of their products aren't interesting plenty or will sound unappealing in writing. And that'due south a fair business concern. Still, investing only a sentence or two into telling your potential customers exactly what they'll receive tin can go on them on your website for longer and go them interested in learning more than. Got some loyal customers in your portfolio? Utilise your About page to permit the earth know who already trusts and benefits from your work. A great way to showcase this is through a case study. Knowing about your company'southward past successes can influence your prospects' purchasing decisions considering they will be able to envision their success in the success of your past customers. Customers want to be treated like human being beings. For that to happen, they need to feel that they're being served past human beings. When finishing your About folio, depict who you are as a person or a squad, and what your personal values are. What's your company civilization like? What bigger picture in life drives your business organization? Go on in listen a secondary audience of your visitor's About folio consists of your futurity employees. This is some other reason describing your personal values is a skilful idea — the key to your job candidates' hearts is to show them you have one besides. Y'all can create an Nearly The states template for your company website fairly easily. Bank check out the standard Well-nigh Us template beneath or use i of the done-for-you website templates that tin be installed and customized in minutes. Mission Statement - This describes the purpose of your business organisation equally information technology relates to the manufacture or market you serve. Vision Statement - The time to come of your business is outlined in this section. Values - Core values aid the reader connect with you and your business on a personal level. Target Market Summary - Your site visitors want to know that they're in the right identify and that your company can assistance them. Brief Visitor History - In add-on to piquing the interest of your target market, a brief company history can aid the press talk about your business organization accurately. Copy is an important chemical element of an About folio. All the same, you'll also want to keep user feel in mind every bit yous showcase your brand story and identity to the world. Hither are some of the top Virtually Us and About Me page templates to use or draw inspiration from. If you want something with a little flavor, the Touraza template is a tasteful choice. With the "meet the team" section well-nigh the top, geometric designs, and striking typography, you'll be able to showcase the humans behind your make. This template makes use of big images in a modern layout to break upward the ample white space. The result: A clean and enjoyable reading experience. The top of the folio puts the brand story (or other introductory text) showtime, supported past a big image that speaks for itself. The pops of color tin be customized to your brand style, drawing emphasis to the most important elements you lot want to highlight. The advantage of the Coax template is that it'southward powered by Elementor, a folio builder that makes customization easy. Even if you want to keep some of the defaults, though, this template is cute, letting the typography and copy accept center stage. Ideal for a personal make, y'all can choose to layout your content similarly to a resume with big subheads on the left and descriptive text on the right. When you have a swell story nigh how your product or service was built to change lives, share it. The About U.s. folio is a swell place for it to alive, too. Proficient stories humanize your brand, providing context and significant for your product. What's more, good stories are viscous — which means people are more probable to connect with them and pass them on. Yellow Leaf Hammocks tells users about its product past describing how the hammocks empower artisan weavers and their families. The company breaks downwardly different pieces of the story into sections that combine words and easily digestible graphics, painting a picture instead of big chunks of text. Yellowish Leaf is clear about why its brand is different: "Not a Charity," the page reads. And and so: "This is the footing for a brighter future, built on a hand up, not a handout." Every company has a story to tell, so break out your storytelling skills from that random English grade you took years ago and put them to work on your Virtually U.s. folio. Using descriptive and emotive copy and gorgeous graphics, an About United states folio with a story works harder for your business than a generic one. People tend to think that About Us pages have to sound formal to gain credibility and trust. But most people find it easier to trust real homo beings, rather than a description that sounds like it came from an automaton. Information technology should always sound friendly and real. Trying to audio too professional person on your About Us page results in stiff, "safe" copy and design — the perfect way to make sure your company blends in with the masses. Instead, accept inspiration from Eight 60 minutes Day. This brand showcases the people behind the company and humanizes its brand. Introducing the founders with inviting photos on this About U.s.a. folio drives home the point that Nathan and Katie are — as they so astutely put information technology — "two individuals with a passion for creativity — inventiveness makes us happy." People desire to know what your business does and how it can help them. Later on all, if people can't figure out what you practise, how volition they know they need your product or service? So, skip the manufacture lingo — that's what Apptopia does on its About United states page. The startup'southward elementary but polished linguistic communication finer communicates the visitor's offering while yet allowing the Average Joe to understand it. Apptopia uses brusk and punchy sentences to explain complex products and ideas in a way that isn't patronizing. The re-create on this About Us page leads with empathy. Instead of following the archetype About Us script and writing a few paragraphs nearly the company'south mission and origins, endeavour something different — in that location are plenty of ways to make your make more compelling to someone who doesn't know almost you. Take Moz, for example. A lot has happened since it was founded in 2004, so the company chose to share those milestones using a fun, make clean design that incorporates clear headers, concise blurbs, and little graphics to break up the text. We peculiarly beloved the humble references to how Moz received funding, how it switched its brand positioning — and about chiefly, how it switched back to its original model. This speaks volumes to the value honesty and humbleness can play to your customers. Don't exist afraid to talk near your ups and downs; your customers will trust what yous say that much more. Yokel Local does a few things well on its Nearly The states page: The company spotlights its clients, its story and mission, and the squad behind the brand. This last element is key because Yokel Local knows that its "vibe" wins over prospective clients. After all, when y'all hire an agency, you're hiring its people. And people have personalities. Because "Yokel Local" is a bit of a kooky name that gives people pause, the visitor pokes fun at information technology past providing the definition, which and then leads into photos of the team at work (and at play), the agency's story, its mission and values, and the people who make the magic happen. This magic is included all over the nigh page equally its employees brand goofy faces, clothing ugly Christmas sweaters, and piece of work/play hard. Nike might seem like a company that's besides big to inspire smaller businesses. Y'all might even wonder if Nike even yet has an About Us page. Every bit a matter of fact, it does, and information technology hasn't forgotten the company'due south roots. Nike began on the campus of the University of Oregon by the hand of the college'southward track coach, Bill Bowerman. And even though he no longer works at the visitor, one of his beloved quotes notwithstanding brands the bottom of Nike'southward About Usa folio below: "If you have a body, you are an athlete." This bold sentence, referenced by the asterisked "Athlete" in the words right higher up information technology, sheds of import light on Nike's audience. The make may be big today, only Nike is all nigh the rising stars — whom the visitor depends on, according to the rest of its Well-nigh United states of america page, to "expand human potential." Nike clearly knows its audience and makes their mission obvious to them equally presently as they land on the Nigh The states page. At that place's no question that the visitor is in the right place and understands exactly what Nike has prepare out to do. What's the difference between "average" marketing and lovable marketing? It's the deviation between creating generic webpages that provide peachy information, but in a straightforward, black-and-white kind of fashion — versus creating webpages that provide bang-up information and are infused with color, personality, and stay true to a company'due south unique brand vocalism. When you create lovable marketing, you can beginning a movement of brand evangelists and advocates who will assistance you lot abound. Where does this fit into a company'due south About Us page? The folks at Bulldog, a men'south skincare visitor that was named for the vernacular "man'south all-time friend" — a dog — could accept typed up a few paragraphs nearly where the brand came from and how it was one of the first in the space to redefine and eliminate stereotypes around men'south preparation. But that text alone would have been a bit, well, average. Instead, the About Us page is pithy, colorful, and leads with an adorable bulldog — plumbing fixtures the name and the brand. And it states the purpose of the products — to help customers from waking upwardly with the (admittedly ambrosial) wrinkly face you see when you visit Bulldog'southward website. Bull Dog isn't afraid to accept fun with its brand. That bit of fun and humanity adds personality and humor that makes this About Us page anything merely typical. Information technology primes visitors for a story in a way that makes them immediately experience continued to Bull Dog's mission and vision. That'south how you create memorable, lovable marketing. One minute of video is worth one.8 million words, co-ordinate to Forrester Research'south Dr. James McQuivey. But what about audio and visual, too, all combined with a really cool story? Well, that'due south one mode to tell your story in an engaging way — through multimedia. Doomtree is congenital on a bit of an innovative concept: That a group of talented artists tin each have thriving solo careers, but can still come up together on a regular basis to create great music. It'southward non a band — it's a crew. It's an anarchistic concept with an equally interesting backstory that "started as a mess of friends in Minneapolis, fooling effectually afterward school, trying to make music without reading the manual." And as soon equally you get in on Doomtree's About Us page, you're greeted with big, bold photos of those friends. Equally y'all gyre down, users are treated to even more interaction with the crew's events and music tracks. That makes sense because it gives visitors an instant sample of Doomtree'due south production. Beneath the Fold is a company committed to "sharing news stories you aren't hearing anywhere else." With that in mind, the big headline on the folio introduces Below the Fold and what the visitor's purpose is. Further down, yous'll find four cadre values, how the business generates revenue and more details about the team behind the scenes. It gets straight to the point about what Below the Fold is, who information technology serves, and why information technology exists. The elementary design lacks colour, embellishments, and sensational imagery and then the reader tin focus on what the company has to say — a direct nod to the mission statement. Ceros' About Usa page is interactive and engaging. Every bit you coil, the images move across the folio with punchy designs. Additionally, Ceros' uses these images of its impressive, unique role infinite to farther personalize the folio. Ceros keeps the text on the page brusk-and-sweet, with powerful statements similar "Nosotros exist to unlock creativity". The Culture section further demonstrates Ceros' playful brand vox, with cadre values like "We article of clothing our chicken suits". Rarely have I seen a more powerful opening statement than the 1 Marketive uses in its About Us page: "Got a solid product? We tell your target audience that you exist." Additionally, Marketive's About U.s. page displays original designs rather than photos to support the text, and the folio is simply fun to roll through. Marketive's layout tells a story in itself — starting with what the visitor does, moving into which types of industries information technology serves and ending with the company's before milestones. The interactive milestone calendar at the bottom is particularly impressive. It authentically represents some apprehensive beginnings (including two unsuccessful startups that inspired nowadays-day Marketive) and features a fun scroll element that highlights various dates throughout the agenda. Start-to-finish, Sugariness Loren's About Us folio is playful, engaging, and colorful. The page starts with a 60-second video and even incorporates cookie dough-scooping gifs. Every bit you lot roll, you'll motion through some of Sweet Loren'due south impressive values, including inclusivity and refusing to compromise. Sweetness Loren'south yummy products are last on the page, ensuring you're fully primed to buy only later learning well-nigh Sweetness Loren'due south mission and differentiating factor: creating non-GMO, gluten-free, constitute-based, and delicious cookie dough. TalEx has an interesting origin story, in which two women left a major recruiting house to build their own and ended up landing AOL as a major client of theirs — which was previously their old employers' client. TalEx has since seen unprecedented growth at 4,900% in the three years since it began. Yous'll acquire all this and more on the company's Well-nigh U.s.a. page. What makes the TalEx About folio stand out is the company's emphasis on social responsibility, which takes upwards nearly half the page and explains the visitor's dedication to giving 5% of its internet profit annually to various philanthropic organizations. People who visit the website will know that giving back and paying it forward are important to the people at TalEx. SkinnyDipped'south Almost U.s.a. page features a few sweet, polaroid images of the employees (including three of the co-founders as immature children), and a moving nod to Josh Dickerson, a family friend whose death inspired the family to start the business concern. This About U.s.a. page is well-written and inspiring — for instance, the page reads, "We decided to offset a business … That it would be centered around nutrient was obvious. For us—family, friends, food, and dearest are all tangled upward." By the time you finish reading the story (and the individual employee bios), you'll be equally impressed past SkinnyDipped'due south brand values as y'all are by its succulent products. LoveBug Probiotics' Nearly U.s.a. page features an image of the founder's 4 young children wearing "Chief Fun Officeholder", "Chief Giggle Officer", "Chief Dizzy Officer" and "Primary Humor Officer" t-shirts. I'll admit — at that place aren't many Nearly United states pages with cuter introductions than that. The page effectively includes all the data you'd need on the company to make an informed purchasing determination — including how the founder came up with the idea, her personal ties to the vision, the science behind her probiotics, and fifty-fifty an opportunity to find local stores that deport LoveBug probiotics. Plus, while the products are science-backed, the About Usa page doesn't confuse visitors with hard-to-understand facts: instead, the page is simple, straightforward, and helpful. Sometimes, simpler is improve — as is the case with Brown and Coconut'south About U.s. page, which features a photo of the two co-founders aslope a few paragraphs of text, outlining the purpose and vision behind Dark-brown and Coconut. The opening judgement is incredibly relatable and draws the reader in: "After years of suffering from severe acne and frustrated past the lack of effectiveness and farther damage they experienced with popular skincare products, Brown and Kokosnoot founders and sisters, Letisha and Zeena Brownish embarked on a journey to heal their pare from the inside out." Brownish and Coconut's About page uses no-fuss linguistic communication to depict the business. Rather than ending with a CTA directing visitors to its products, the co-founders instead cull to include a CTA to follow the concern on Instagram, promoting a more effective, long-term atomic number 82 generation strategy that starts with brand awareness. Kuno Creative's About Us page effectively focuses on what makes the company different: its people. While the showtime paragraph describes the origin of the digital marketing agency, the majority of the folio is taken up past black-and-white shots of all its employees along with descriptions of each member, like a modernistic-day yearbook. The page looks sleek and make clean, with enough of white space and large blueish lettering to draw attention without overwhelming visitors. If y'all're unsure what yous want to include in your About Us folio, consider taking notation of how Kuno Creative focuses on its people, rather than its product, in the Nigh U.s.a. page — a great way to humanize your brand. About Me pages vary in detail, but nearly great pages include a few standard elements. Below is a template of the virtually common elements of an engaging Virtually Me page: Your Purpose - This describes your purpose for doing the piece of work you practise. What gets you out of bed each morning? Try using the Ikigai map for guidance here. Vision Statement - Who are you lot and where are you headed? Believe it or not, people are looking to yous for leadership in some way. Evidence them how you're leading your life and what inspires you to movement forward. Personal Cadre Values - Personal core values help the reader connect with yous and find mutual ground. Brief Personal Argument - Whether you share your hobbies, family unit life, or fun facts, a brief personal summary helps the reader relate to you on a personal level. Adjacent, you'll meet these elements in action on the best About Me pages examples on the spider web today. About Us pages might encompass the values of more than than one person or entity, but they're no more important to the epitome of a business concern than your personal almost folio. Have Joe Payton's About Me page, below. Not merely does Joe's illustrative cocky-portrait give him a personal brand that customers will remember, but information technology besides demonstrates his expertise as a designer and animator. His website visitors tin learn not merely what he does, but why he does it, in an easily digestible way. Joe freely expresses his values as a creative professional succinctly on a well-organized page. He tells a story that guides the reader through each section of the page without having them whorl incessantly to the lesser of the page. Kero One is a hip-hop artist and DJ from San Francisco, and his About Me page carries a valuable lesson to personal brands who cater to more than 1 audience — especially if those audiences speak different languages. Kero One'southward story starts in his childhood, when he was six years quondam and commencement discovered a passion for hip-hop. Knowing how onetime and 18-carat his dear for the genre is adds tremendous value to his ain music in the eyes of his listeners. While this entrepreneur's childhood interests assist to deepen his audience, the 2d screenshot below helps Kero One widen it. His Virtually Me folio first tells his story in English, and then in Japanese, and so in Korean, then in Chinese. All-around these Southeast Asian audiences makes his brand more inclusive of all the audiences he identifies with. Alright, we might be biased in highlighting this professional person, as Aja is our very own Caput of English SEO at HubSpot. Nonetheless, the ingenuity she brings to the company isn't lost on her website'due south About Me folio. Being a information-driven professional, Aja knows her clients are looking for more than than her writing skills — they want to meet how her content has performed. With that in listen, her About Me page tells a story of her career growth, which peaks — no pun intended — at an impressive line graph showing the result of an SEO strategy she implemented for the HubSpot Weblog. (The graph's precipitous reject in September indicates when she stopped collecting data.) Aja understands the value of beingness personable even in a digital space like an About Me page. She closes out her near page with a personal notation on what she does in her spare time — a groovy way to humanize yourself in the eyes of your potential customers. Madison Butler is an Hr change-maker "committed to deconstructing the status quo and rebuilding corporate America, one organization at a time." She does this through her DEI piece of work and her advancement. The Near page, which doubles as the site'due south homepage, calls this out at the very top in i bold statement: "I'm here to ensure organizations know how to make infinite for everyone." Madison's About page is effective because it stays true to her mission while being simple, effective, and to the point. The second sentence in the headline, "You belong here.", underscores the inclusivity of Butler's mission and work. Information technology'south fifty-fifty emphasized further where the phrase is repeated in the footer. This professional YouTube content creator has an eclectic collection of videos related to technology and cultureand expresses that diversity all over her Nigh Me page. In addition to the vibrant self-portrait at the height of the page, Sara's outset judgement tells you just how many people subscribe to her channel: 780,000. This is an of import number to know for her potential video advertisers and collaborators who want to know how much exposure they'd get by working with her or advertising on her channel. The colored tiles lining the page — starting with the ruby-red one, as shown beneath — do a terrific job segmenting her work by the types of projects she takes upward and for whom she'due south done them. This helps the reader navigate the folio and understand what'due south of import for them to know. ShaDrena is a graphic artist whose mission is to "visually build creative rebellious brands across a logo." She exemplifies this mission for her ain brand on her Almost page. In iii sections — About, Bio, and Random Facts — the audience gets the full ShaDrena experience, which is more just design. Information technology'south also about voice and personality. As a cocky-described "creative hustler," "dominion-breaker," and "designer of dope brands," the language ShaDrena uses on her site comes across as edgy and authentic, a perfect way to make her re-create mirror her personality. ShaDrena's About folio is intriguing because it's counterintuitive to what someone might wait from a graphic artist. Well-nigh of the content is presented in black, white, and gray which puts all the focus on the composition of her pattern. This branding expert does two things incredibly well on his about page: He takes his work seriously without taking himself too seriously. Marketers know at that place'south value to keeping a casual tone in the content they create, but to attract customers, you demand to prove you take discipline and integrity. This often proves to be a tough balance to get right. Marc Ensign nails the balance between friendly and formal with a confident opening statement. This non only draws the reader in but besides establishes Marc equally a relatable partner to work with. With an excellent design that emphasizes her copy, Phenomenon Inameti-Archibong's site is a masterclass on how to do a 1-page website well. The content is presented with big clear images, cool and bold colors, dynamic angles and blocks, and simple typography. This structured pattern supports the story in Miracle's About Me department, which spans over a decade but is laid out in just four sentences and so that the reader understands her career span without being overwhelmed with as well much information. That's when she dives farther into her expertise and the meat of the About section which is thoughtfully paired with testimonials on the right that provide social proof for it. We hope that creating an Nearly Us page doesn't seem like a daunting chore. Take the all-time practices, templates, and examples you've seen so far, and accept some fun with them. With a good story to tell, creative copy, humility, and digestible visuals, you're on your way to an eye-communicable user experience. You'll be standing out from a sea of About Us and Virtually Me pages in no fourth dimension. So, tell the states, What makes yous unlike? Nosotros're eager to learn more... almost you. Editor'due south note: This mail was originally published in October 2020 and has been updated for comprehensiveness. ![→ Download Now: About Us Pages Guide [Free Lookbook]](https://no-cache.hubspot.com/cta/default/53/f3ca18eb-3e09-4cf6-9f6b-c23d8a48a49a.png)
Featured Resource: Our 29 Favorite 'About Us' Pages
What makes a adept About U.s.a. or Most Me page?
How to Write an Most Page
1. Establish a mission argument.
two. Outline your company story.
3. Reveal how you lot've evolved.
iv. State your "aha!" moment.
5. Explicate who you serve.
half-dozen. Explain what you're offering them.
7. Cite examples of clients y'all've served.
8. Describe your values.
About U.s.a. Folio Template & Examples
About Usa Template
Done-For-You About Us Page Templates
1. Touraza Template (WordPress)
ii. Logan Template (Shopify)
3. Coax Template (WordPress)
Best Nigh United states of america Page Examples
Best Nigh U.s. Page Examples
1. Yellowish Leafage Hammocks
Why this About U.s. page rocks:
2. Eight Hour Twenty-four hour period
Why this Near Us folio rocks:
three. Apptopia
Why this Near Usa page rocks:
4. Moz
Why this Near Us page rocks:
v. Yokel Local
Why this About Us page rocks:
half-dozen. Nike
Why this About Us page rocks:
seven. Bulldog Skincare
Why this Near U.s. page rocks:
viii. Doomtree
Why this About Us page rocks:
9. Below the Fold
Why this Near United states folio rocks:
ten. Ceros
Why this Most U.s.a. folio rocks:
11. Marketive
Why this Most U.s.a. folio rocks:
12. Sugariness Loren'south
Why this Virtually U.s.a. folio rocks:
13. TalEx
Why this About United states folio rocks:
14. SkinnyDipped
xv. LoveBug Probiotics
Why this About Us page rocks:
xvi. Brown and Coconut
Why this About Us folio rocks:
17. Kuno Creative
Why this About Us folio rocks:
Nearly Me Page Templates & Examples
About Me Template
Best About Me Page Examples
one. Joe Payton
Why this Almost Me page rocks:
2. Kero One
Why this Most Me folio rocks:
three. Aja Frost
Why this About Me page rocks:
4. Madison Butler
Why this About Me page rocks:
5. Sara Dietschy
Why this Nigh Me page rocks:
6. ShaDrena
Why this About Me page rocks:
vii. Marc Ensign
Why this About Me page rocks:
viii. Phenomenon Inameti-Archibong
Why this Almost Me page rocks:
Tell the Earth All Virtually You lot
Originally published December 16, 2021 7:00:00 AM, updated December 16 2021
Source: https://blog.hubspot.com/marketing/remarkable-about-us-page-examples
Posted by: sanchezinviand92.blogspot.com
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